A Comparative Analysis of User Preferences for Four Major Internet Based Education Media in China

Internet based education media are developing at an amazing rate and being seen as an upstart that is likely to dominate traditional education means worldwide in the future. This paper presents and discusses empirical results of a comparative analysis of user preferences for four major types of internet-based education media being used in China. In this paper, we first sort the currently prevalent internet-based education media in China into four basic types and summarize their different characteristics. We then categorize the users by a two-step procedure of clustering analysis, based on which we finally figure out the preference of each user cluster and identify the major influencing factors.